On 6th August 2019, Karamba Security (US) and Cypress Semiconductor (US) announced a partnership to enhance security hardening for the automotive industry. Both companies will use the Cypress Semper Flash in-memory compute capabilities for connected systems hardening, using standard flash memory form factors, to reduce cybersecurity risks.
Ami Dotan, Karamba Security’s co-founder and CEO, believes this partnership would help them add advanced cryptographic capabilities to their runtime integrity solution, leveraging the flash root of trust. He added, “By teaming up with Cypress, we’ve strengthened our commitment to our customers to offer the most advanced cybersecurity solutions.” Sandeep Krishnegowda, Director of marketing and applications in the Flash Business Unit at Cypress, commented that their collaboration with Karamba would enhance their security offerings and help leverage the unique technology in the Cypress Semper NOR Flash to provide complete and simple solutions for the automotive industry.
MarketsandMarkets™ View Point:
Apoorv Kandharkar, Research Analyst in the Automotive & Transportation sector at MarketsandMarkets™, shares his views.
Cyber threats have become a key concern for automotive OEMs and service providers in recent years. Despite much research on various threats and risks on modern vehicles, the overall state of actual attacks and threats remain unclear. Many cybersecurity solution providers have developed customized solutions in the past few years. Karamba Security, SafeRide Technologies, Trillium Secure, ZeroDayGuard, and Upstream Security showcased automotive cybersecurity solutions at the Consumer Electronics Show (CES) held at Las Vegas in January 2019. The partnership between Karamba and Cypress can enhance the attraction of cybersecurity solutions for tier 1 suppliers and add an extra layer of security to their applications. This partnership can prove to be a good strategic fit for Karamba since it looks at the internet of things (IoT) as an additional revenue-generating opportunity other than automotive space.
Impact of partnership:
The partnership between Karamba Security and Cypress Semiconductor is expected to have a moderate impact in the automotive cybersecurity space. With this partnership, Karamba can get the first-mover advantage of delivering the best value proposition to control unit security. It can also help the two companies in their marketing efforts. However, this partnership does not underline the real technical synergy in the automotive cybersecurity space. Leading players in the automotive cybersecurity market such as Arilou Technologies (Israel), Trillium Secure (US), and SafeRide Technologies (US) provide similar cybersecurity solutions as Karamba. Whereas, Upstream Security (Israel) and Garrett Advancing Motion (Switzerland) do not operate directly in the domain of in-vehicle technology cybersecurity. Karamba offers function execution control with a target value to microcontroller vendors. Upstream offers validation to the business logic of mobility service providers running in their cloud IT network to protect their fleet business models, and SafeRide offers an Operational Technology (OT) cybersecurity solution to OEMs and connected application vendors to enhance safety, privacy, and fleet operational efficiency.
e- Estimated; p- Projected
Source: MarketsandMarkets™ Analysis
Increasing research and development in the field of self-driving technology and the rising demand for secured control units (such as ECUs and TCUs) have enabled automotive cybersecurity providers to focus on innovating foolproof shielding of vehicle electronic content. Future vehicles will share data with external data centers continuously for the proper functioning of the various applications in vehicles. Automotive cybersecurity providers as well as Tier 2 and Tier 3 companies anticipate the demand for new products and technologies in vehicle cybersecurity and can leverage the opportunities to create new revenue pockets.
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