Automotive cyber security solutions steal the show at CES 2019

Consumer Electronics Show (CES) is a huge annual trade show for technology enthusiasts across various sectors. CES 2019, held at Las Vegas in January, showcased modern and disruptive technologies in different sectors. A key attraction at CES 2019 for the automotive industry was the demonstration of various automotive cyber security-related products and technologies. Companies such as Karamba Security, SafeRide Technologies, Trillium Secure, ZeroDayGuard, and Upstream Security showcased their automotive cyber security solutions. Upstream Security introduced a program that can provide protection inside and outside vehicles. It also enables transformational technologies under development. SafeRide Technologies launched vXRay, a behavioral profiling and anomaly detection technology for connected vehicles’ Security Operation Centers (SOC). It can be seamlessly integrated into customers’ connected vehicles’ SOC independently of vehicle architecture or ECU sourcing. Trillium Secure offered a full-scale experience of its mobility services platform at CES 2019.

Technological developments in semi-autonomous and autonomous vehicles to boost the demand for cybersecurity measures

The automotive industry is at the cusp of technological evolution to develop self-driving smart cars while connected cars have become the stepping stone for autonomous vehicles. The evolution of connected and autonomous cars has created a huge opportunity for non-automotive players such as IBM, Microsoft, and Cisco to name a few. Also, from the demand side, consumers are more inclined toward connected and semi-autonomous features such as navigation system, live traffic updates, auto park assist, and easy access of e-mails via the internet in their vehicles. However, with the technological evolution of connected and autonomous vehicles, secure data processing has become a major challenge. Thus, cyber security has become a key area of concern in the automotive industry in the past few years.

MarketsandMarkets™ View Point:

Apoorv Kandharkar – Analyst : Automotive & Transportation, at MarketsandMarkets™, shares his Point of View as mentioned below:

In recent years, the launch of autonomous vehicles has become the foremost objective of several automotive companies. Leading companies such as Mercedes, Ford Motors, and Tesla are investing heavily in their R&D capabilities to revolutionize the traditional way of driving. For instance, Ford Motors has tripled its investments in the autonomous fleet market and is testing 30 autonomous Fusion hybrids in Michigan, California, and Arizona. Similarly, Google, Uber, and Tesla have also increased their investments to bring an autonomous vehicle on the road that can comply with the statutory rules and regulations and make driving a seamless experience. The growth of autonomous vehicles offers unparalleled opportunities to cloud providers, OEMs, and other stakeholders to collaborate and partner with automotive companies. The agreement between Daimler AG, the manufacturer of Mercedes-Benz, and Uber Technologies Inc. to develop self-service vehicles is another development that augurs well for the launch of autonomous vehicles. The advent of autonomous vehicles will increase cyber security threats and, hence, drive the cyber security market in the automotive industry.

Automotive Cyber Security Market e- Estimated; p- Projected
Source: MarketsandMarkets Analysis

New cyber security standards for self-driving vehicles

In December 2018, the British Standards Institute developed new cyber security standards/guidance towards the development of self-driving car technology. Standards have been developed by academics and experts from leading businesses in the car industry including Jaguar Land Rover, Ford, and Bentley, as well as the National Cyber Security Centre. Jesse Norman, Future of Mobility Minister (UK), believes that smart vehicles offer huge opportunities for the future of mobility. However, they also increase the challenges posed by data theft and hacking.

It is important that all stakeholders in the whole value chain are provided with a consistent set of guidelines. The Department for Transport, in conjunction with Centre for the Protection of National Infrastructure (CPNI), created some principles for use throughout connected & autonomous vehicle (CAV) and intelligent transportation system (ITS) ecosystems and their supply chains. The principles are as follows:

  • Principle 1 – organizational security is owned, governed, and promoted at board level.
  • Principle 2 – security risks are assessed and managed appropriately and proportionately, including those specific to the supply chain.
  • Principle 3 – organizations need product aftercare and incident response to ensure systems are secure over their lifetime.
  • Principle 4 – all organizations, including sub-contractors, suppliers and potential 3rd parties, work together to enhance the security of the system.
  • Principle 5 – systems are designed using a defence-in-depth approach.
  • Principle 6 – the security of all software is managed throughout its lifetime.
  • Principle 7 – the storage and transmission of data is secure and can be controlled.
  • Principle 8 – the system is designed to be resilient to attacks and respond appropriately when its defences or sensors fail.
    Note: The list is not exhaustive

Key steps by automotive cyber security providers towards protecting self-driving vehicle from cyber attacks

Development and testing in the field of self-driving vehicles have encouraged automotive cyber security providers to innovate and launch various innovative solutions & products. In addition, automotive cyber security providers have partnered with OEMs, tier-1, and tier-2 suppliers. For instance, in June 2018, Karamba Security announced its partnership with Phantom Auto, a leading provider of teleoperation safety technology, to enhance the security and safety of autonomous vehicles (AVs). In June 2018, SafeRide and ST Engineering announced a strategic partnership that would integrate SafeRide’s software cyber security suite, vSentry™ with ST Engineering’s Connected Electric Vehicle (EV) and Autonomous Vehicle (AV) platforms. In November 2017, Aptiv acquired nuTonomy, a leading developer of autonomous driving (AD) software solutions.


Increasing research and development in the field of self-driving technology has accentuated the need for secured control units such as ECUs and TCUs. This provides opportunities for automotive cyber security providers to innovate full proof shielding of electronic content in a vehicle. Future vehicles will share data with external data centers for the proper functioning of several applications. Thus, automotive cyber security providers and Tier 2 and Tier 3 companies can leverage the opportunities and create new revenue pockets, which in turn would expand the ecosystem of connected and autonomous vehicles.

Leave a comment

Your email address will not be published. Required fields are marked *