TYSON FOODS, ONE OF THE LARGEST MEAT PRODUCERS GLOBALLY, ENTERED THE PLANT-BASED MEAT MARKET WITH ITS NEW BRAND, RAISED & ROOTED

Posted by MarketsandMarkets on Jun 20, 2019 7:29:43 PM

Tyson Foods is headquartered in Arkansas, US, and is engaged in offering chicken, beef, and pork, as well as prepared foods. The company offers food products under Tyson, Jimmy Dean, Hillshire Farm, Sara Lee, Ball Park, Wright, Aidells, and State Fair brands. It has its presence in Central America, China, Canada, Japan, the Middle East, the European Union, South Korea, and Taiwan. On 13th June 2019, the company announced the launch of its first plant-based blended products under its new brand, Raised & Rooted, as part of its efforts to expand its protein offerings. Earlier, in April 2019, Tyson Foods ended its investment with Beyond Meat, which is engaged in manufacturing plant-based meat, to start its own brand of plant-based meat products. With the rising trend of healthy lifestyles, meat producers need to shift their offerings to products that have improved nutritional profiles. The belief among consumers that plant-based proteins are better for heart health, easier to digest, and better suited to aid weight loss than animal protein, will disrupt the animal meat market in the future. Since Tyson Foods has a major stake in traditional meat such as chicken, pork, and beef, it is more of a precautionary move rather than a strategic one to enter into the booming market of plant-based meat.

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Topics: Food and Beverage, plant-based meat market

Beyond Meat Inc.: After a stellar foray of the plant-based meat producer into the public domain, what’s next?

Posted by MarketsandMarkets on May 22, 2019 5:09:38 PM

Beyond Meat Inc. forayed into the public arena, with its stock price soaring up to more than double. Burgers with no meat but taste like they do—this is what Beyond Meat is serving to the customers.

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Topics: Food and Beverage, plant-based meat market

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