On 6th March 2019, Waymo announced its entry in the automotive sensors market with the selling of laser-mapping sensors (LiDAR) to other companies. Waymo uses the same sensors in its driverless vehicles. As Waymo has a strong presence in self-driving cars, the move to foray in the LiDAR market can prove to be an effective business strategy for the company. The new sensor division will compete with Velodyne Lidar Inc, a leading player in the automotive LiDAR market.